New Image is a Turkish barbershop based in the south of the UK, now expanding with a second location in East Sussex. The client wanted to refresh their identity to ensure brand consistency across both shops and establish a strong, recognisable presence.

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The new logo draws inspiration from Turkish symbolism, combining elements that reflect strength, precision, and heritage. The result is a refined and modern brand identity that communicates professionalism while maintaining the warmth and authenticity of traditional Turkish barbering.