New Image Barbers came to Enie Studio with a typical barbershop logo — generic in style, with the name as its only point of distinction.

Through research, I discovered that the wolf is a powerful symbol in Turkish culture. That insight became the foundation for a full brand transformation.

​

From there, a new logo with character was developed, supported by a strong and masculine typeface and a colour palette designed to stand out while staying true to the brand’s roots. These elements formed a solid visual identity, applied across key printed materials and the barbershop’s website.

​

With a clear and consistent brand in place, building their social media presence became more intuitive, more visual, recognisable, and distinctive.